Jacaranda FM 94.2

The radio station showed double digit growth in its audience in Johannesburg as a result of increased marketing investments. Its operating profit was in line with expectation although this was slightly lower than the previous year.

Highlights for the year include:
•  The station reached Number 1 in the Gauteng Afrikaans market with 28,3% share.

•  Total audience of 2,2 million, up 9% compared to the same period one year ago.
•  Within its category, Jacaranda achieved 21% growth in Gauteng, 29% in Limpopo, 24% in North West and 18% growth in Mpumalanga.

•  Repositioning the radio station to penetrate the Mpumalanga region is progressing well with a new studio opening at the Emnotweni Casino in Nelspruit.

•  Just Plain Breakfast won the Best Breakfast Show award at the
2011 MTN Radio Awards.

(Rams, August 2011/3)

Region: Gauteng
Tel: 011 063 5800
Fax: 012 657 0105
Address: 89, 14th Road, Erand Gardens, Midrand, 1682/85

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© Kagiso Media Annual Report 2011
Knowledge Factory