Overview
The division comprises the group's internet and digital business units: Gloo Digital Design, howzit.msn and Acceleration Media. The division posted an excellent performance for the year with
123% revenue growth to R84,1 million.
Operating environment
The online industry is anticipating solid sustained growth as advertisers are shifting their media spend online, broadband access costs are declining and audience growth rates remain high. The mobile segment is showing the strongest growth in internet penetration which together with social media, is a key focus of the division.
The fastest growing segment of the South African online community is the black market. New Media is catering to this market as demonstrated by the audience analysis of howzit.msn, which reflected a 46% representation by black, Indian and coloured communities, which continue to grow.
