OFM maintained its positive station audience growth trend during the year, reflecting a 4% growth year-on-year over a seven-day period to a weekly audience of 0,6 million in June 2009.

During the year, OFM embarked on a strategy to diversify its offering by leveraging additional marketing solutions onto the typical 30 second radio spot:

• A print division was established and to date three titles are being published with the option of customised print solutions.
• A digital team is focused on building OFM’s capacity by developing new digital media such as the Word of Mouth Forum (“WOMF”), which is a live online function allowing consumers and businesses to access disparate services such as restaurants, book dealers etc. The digital team also provides clients with web solutions including websites, directories, portals and even merchant facilities.
• An activations team has the ability to deploy promotions, sampling and in-store activations.
• OFM also runs a talent management company.