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Mindful of its social obligations as a corporate citizen, and the importance of living up to the Kagiso Group values and ethos, Kagiso Media encourages its prominent and influential media assets to engage in projects that further South Africa’s social developmental agenda. In the year under review individual Kagiso Media operations continued to engage actively in activities and programmes to benefit the communities that they serve.

 

 

SOME CSI HIGHLIGHTS



In the year under review, the Kagiso Media group donated in excess of R26m in cash and in kind towards CSI projects which benefited underprivileged communities and other deserving causes across the country.

Kagiso Media group entered into a partnership agreement with the University of the Witwatersrand for the establishment of the Kagiso Media Radio Training Centre, to be located at the university. The centre will host the Wits Radio Academy as well as Voice of Wits, the campus radio station.

Kagiso Media will donate R1,8m over three years towards the project, which is aimed at promoting the development of radio broadcasting skills in the community.

East Coast Radio ran its eighth annual Winter Warmth campaign in partnership with the Rotary Club, which raised a total of R3,2m in donated airtime and blankets. The project involved collecting and distributing blankets to old age homes, needy households, natural disaster victims and orphanages.

Toy Story, another of the station’s charity projects, which collects and distributes new toys and food parcels to the needy during the December festive season, took place for the ninth year. The station donated R3,8m worth of airtime to support this project. The main beneficiaries are HIV/Aids-affected child-headed families and caregivers.

Jacaranda 94.2’s largest CSI campaign, Winter Warmer, raised R1,6m and collected more than 111 000 blankets for the needy.

The station again ran its Sisters With Blisters campaign, aimed at raising funds and highlighting violence against women and children during the 16 Days of Activism against Women and Child Abuse. The campaign raised more than R200 000 which was donated to the Leigh Matthews Trust and to Men Against Child Abuse.

LexisNexis donated electronic products worth more than R2,5m. The beneficiaries included Lawyers for Human Rights, the South African Litigation Centre, libraries and disadvantaged students.

LexisNexis staff also participated in the clean-up and revamp of the Kwandengezi Community Project in Durban, the Boitshoko Community Project in Gauteng and the Saartjie Baartman Project in Cape Town.

Urban Brew Studios has embarked on a long-term programme of financial sponsorship and community training for Soweto Community Television. The support includes the provision of a wide range of technical, creative and intellectual inputs. Support given in this way is valued at about R5,0m per year.

Urban Brew Studios also enters into co-production initiatives with start-up production companies owned by previously disadvantaged individuals, who are provided with internships and mentoring.


LIST OF CSI HIGHLIGHTS


Kagiso Media Group – R1,8m

 

  • Three-year partnership agreement with the University of the Witwatersrand.

 

East Coast Radio – R9,7m

 

  • Toy Story: Providing toys and food parcels during the festive season
  • Winter Warmth: Collecting and distributing blankets to the underprivileged
  • Public Service Announcements for non-governmental organisations

 

 

Jacaranda 94.2 – R2,3m

 

  • Winter Warmer: Facilitating the distribution of free blankets to underprivileged children
  • Sisters with Blisters: Annual campaign against the abuse of women and children

 

LexisNexis – R3,5m

 

  • Product donations to libraries and legal rights organisations
  • Community outreach projects
  • Bursaries
  • Law and accounting conference sponsorships

 

Urban Brew Studios – R5,0m

 

  • Training and development initiative with Soweto Community Television
  • Financial, technical and intellectual support for Soweto Community Television
  • Production partnerships with companies owned by previously disadvantaged individuals

 

OFM – R5,9m

 

 

  • Community Diary: Donating airtime to promote charitable causes and events
  • OFM Classic: Cycling event aimed at encouraging public participation in sport
  • Chip for Charity Golf Day: Raising funds for Child Welfare
  • OFM Great Run
  • Pamodzi Radiothon

 

RadMark – R20 800

 

  • Programmes including CANSA Shavathon and Sisters with Blisters (fighting women and child abuse)
  • Support for the CHOC Foundation
  • Advertising Benevolent Fund golf day items sponsorship

 


© Kagiso Media Annual Report 2009