Strategic Focus
| Key Strategic Thrusts | Strategic Intention |
| Becoming a converged organisation | Develop linkages across operations to optimise potential opportunities and offerings |
| Investing in a mix of traditional and new media | Ensure the right mix of assets to take full advantage of the swiftly evolving media marketplace |
| Building a diversified revenue base | While broadcasting will continue to be at the core of the revenue base for the foreseeable future, other sources of revenue will be sought to ensure resilience |
| Pursuing acquisitions that add strategic IQ and value in new investment areas to ensure future growth | Established (traditional media) will continue to deliver value while new media will ensure future growth |
© Kagiso Media Annual Report 2009
